Karl Lagerfeld joined Chanel in 1983, bringing a new energy and a contemporary outlook to the iconic fashion house.
During his 36 years at the head of creation, Lagerfeld reinterpreted Chanel’s classic coding while injecting modernity and audacity doses.
Known for his spectacular fashion shows and innovative publicity campaigns, he maintained the essence of Chanel while attracting a new customer generation.
His collections have constantly celebrated Parisian elegance with perfect silhouettes, luxurious fabrics, and emblematic details such as tweed, pearls, and golden chains.
Lagerfeld turned Chanel into a worldwide brand, strengthening its pillar of the industry status.